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Market Expansion in the US or UK


Expanding your B2B SaaS business into new markets can be an expensive, thrilling, but intimidating journey, particularly when it comes to highly competitive markets such as the US or UK. However, with the right local GTM partner, you can tackle these challenges with confidence and expertise. Here are a few ways Team Brewra can help you expand into these markets and achieve scalable, repeatable business growth:

Conducting market research and customer discovery

Our team of experts can dive deep into the market and conduct customer research on your problem, enabling you to identify whether it’s a painkiller or a vitamin, establish gaps in the market, and identify potential competitors. This allows you to tailor your product offering to meet your prospects’ specific needs, ultimately differentiating your offering from competitors. Don’t forget, the Market is mainly fixed – it’s the product that’s variable.

Understanding local culture, norms, and messaging with our local Director

We understand the importance of adapting your product and marketing to the local audience, and we can help you understand the local culture, norms, and language differences. Our Sales Director, US or UK, is dedicated to creating strong messaging that resonates with the local audience and drives engagement with your product offering.

Market Development

It is evident that you have achieved local success in your home territory and want to expand your offering to capture a bigger market, but here are two words of caution: The early stage 0 to 1 journey in your new territory is going to take twice the amount of time that it took for your home region and you will need to iterate a lot faster. As Team Brewra, we deep dive into your market, product, competitors, your sales and marketing stack, USP, and GTM, and start sales prospecting to segment the market & design funnel growth.

Building local partnerships and networks

Building relationships with key players beyond just bank and travel lodging agencies in the market is essential for success. As your GTM partner, we can help you identify these players and build strong partnerships with them. This can help you establish credibility with potential customers and gain traction in the market.

Achieving highly scalable and repeatable businesses

“Get out of the building” and get to know your customers in their own environment– as Steve Blank would say, is our motto and goal from day one. During our Customer Discovery Interview call sessions, we talk to potential prospects, asking them how they are solving the problem we are trying to address, how often the problem occurs, what is the intensity and workarounds to address the problem, etc. The learnings are priceless and often lead us to a few ideal customers and, more importantly, teach us a lot about customer segmentation / potential repeatable businesses in the market.

Partnering with us for your success

Partnering with a GTM partner such as Team Brewra can help you shorten your Go-To-Market timeframe and bring that ready-to-go market expertise with you from day 1. By leveraging our expertise, resources, and industry connections, we can help you overcome challenges, capitalize on opportunities, and achieve scalable, repeatable growth. Expanding into new markets is an exciting journey, but it can be challenging without the right expertise and resources. As your GTM partner, we are committed to helping you achieve your goals and expand your business in the US and/or UK market. Contact us today to learn how we can partner with you for your success.

 

I am Dave Banerjee, and I have written the article you have just read. If you have any feedback or comments, please don't hesitate to write to me at dave@brewra.com. Your encouragement will inspire me to write more articles in the future. Thank you for taking the time to read my work.

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